Uncle Pat’s Arthouse Coffee

Uncle Pat’s is a boutique coffee shop nestled in rural Ireland, inside a family building steeped in rich history. It promotes creativity both through it’s coffees and attached art-house.

Mission: Create an identity that resonates with the unique building, and respects it’s history whilst simultaneously pushing for a brand language that can speak to a modern audience.

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The brand:

  • Uncle Pat’s boasts an elephant, loud and proud. Working as an homage to a family member.

  • The African elephant is known to be one of the most attentive and nurturing mothers in the world. The Uncle Pat’s logo reflects that in the elephant carrying the world on it’s back.

  • This also mimics Atlas from Greek mythology, known, much like the elephant, for their endurance.

  • The lettering has the appearance of having been walked over by our friend the elephant.

  • “Arthouse coffee” is a fun play on both offering unique coffee recipes and the building having attached a literal art-house.

Follow-up:

Since launching, Uncle Pat’s has seen explosive growth, becoming an instant hot-spot and viral travel sensation. With social media posts featuring the branded coffee cup becoming a trend, thoughts are now toward brand expansion and merchandising opportunities.

Website:

https://www.instagram.com/unclepatscoffee/

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