Kenmare School of Motoring

Kenmare School of Motoring is a driver-first, safe-place driving school with the goal of aiding motorists of all ages, particularly those transitioning from school, to achieve their licences in an inviting, stress-free environment.

Mission: Create an identity that stands out in the market, separating itself from other driving schools, whilst also invoking a warm and inviting energy.

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The brand:

  • Kenmare School of Motoring puts it’s mascot front and centre, with a bright, cheerful yellow to back it up.

  • The mascot, doubling as the logo, is a mixture between the sun and the top of a gear stick.

  • Playing off the themes of both learning and safety, the brush used for the mascot has a chalk/crayon-like appearance.

  • Advertising centres around a message of encouragement, and your future, with sunshine playing a key role.

Follow up:

Since launch, the business has seen strong, steady growth. Students are forming lasting connections with the brand, and with the owners hours now fully booked, their thoughts are toward expansion.

Website:

https://kenmareschoolofmotoring.com/

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